Short answer: To hire a real estate virtual assistant, decide which marketing and follow-up tasks you want covered, choose between an agency, a freelancer and an in-house hire, ask a few specific questions about access, reporting and pricing, and start with a small number of hours. At Go Socialate, real estate support starts at $5 an hour for general work and $8 an hour for marketing and technical work, month to month with no contract.
This guide walks through the services worth asking for, how the options compare, what to ask before you sign anything, and what it costs. For a description of the role itself, see our virtual assistant for real estate agents page.
Which real estate virtual assistant services should you ask for?
Start with the work that repeats every week and never gets finished. For most agents and small teams that means:
- Listing promotion: posts, captions and graphics for new listings, price changes and open houses.
- Social media management: a content calendar, scheduling, and replies to comments and messages.
- Email marketing: listing announcements, market updates and past-client check-ins.
- CRM and lead follow-up: entering and tagging new leads and sending the follow-ups you have approved.
- Appointment setting: booking calls and showings and sending reminders.
- Website updates: adding listings and keeping pages current.
Pick two or three to begin with. A narrow start is easier to review and cheaper to adjust.
Agency, freelancer or in-house: which fits?
A freelancer can be the cheapest route, but you manage everything yourself and cover any gaps when they are unavailable. An in-house employee gives you full control but adds salary, taxes, benefits and equipment, which we break down in our virtual assistant vs employee cost comparison. An agency sits in between: you pay for hours used, and the agency handles recruiting, replacements and management. Which is right depends on how much time you want to spend managing the work.
What to ask before you hire
- What exactly will be done, and in which tools? Ask for the task list in writing and confirm they can work in your CRM and scheduling tools.
- How will access be handled? They should work through a password manager and limited permissions. See our guide to giving a virtual assistant access safely.
- How do you report progress? A short weekly summary of what was done and the hours used keeps costs predictable.
- What happens if the assistant is unavailable? Ask about coverage.
- Is there a contract or minimum? Month to month with no minimum lets you test the fit.
- What is the total cost? Confirm there is no recruitment fee or hidden charge.
Red flags to watch for
Be careful with anyone who guarantees a number of leads or sales, asks for your passwords by email or message, will not put pricing in writing, or pushes a long contract before you have seen any work. A good provider is clear about what they will and will not do, and a real estate virtual assistant should never handle activities that need a license, such as negotiating or advising on price.
How much does it cost to hire a real estate virtual assistant?
Go Socialate charges $5 an hour for general support and $8 an hour for technical and marketing work, with no recruitment fee and no minimum contract. For 10 hours a week that is about $215 a month at $5 an hour or $345 at $8 an hour. See the pricing page or our full guide to what a virtual assistant costs.
| Hours per week | At $5/hr, per month | At $8/hr, per month |
|---|---|---|
| 5 | About $110 | About $175 |
| 10 | About $215 | About $345 |
| 20 | About $430 | About $690 |
Frequently asked questions
How do I hire a real estate virtual assistant?
List the tasks you want covered, compare agency, freelancer and in-house options, ask the questions above, and start with a few hours a week. Review the work after two weeks before increasing hours.
How long does it take to get started?
It depends on how quickly you can share access and a task list. Our first-week onboarding plan shows what to prepare.
Can a virtual assistant replace my transaction coordinator or assistant?
It depends on the tasks. A virtual assistant is well suited to marketing, follow-up and scheduling. Work that needs a license or on-site presence still needs a licensed or local person.
Is there a contract?
No. Service with Go Socialate is month to month.
Ready to get started?
Tell us which tasks are taking your time and we will suggest where to begin. Book a free consultation.
Like our guides? Add Go Socialate as a preferred source on Google to see more of our articles in your search results.
